Theme and Sub-Themes

Theme: Application of GIS in Tourism

The role of tourism in Kenya’s economy cannot be overemphasized. This value of Kenya’s tourism destination to its visitors emanates from what destination management organizations have put in place to make their areas attractive. Tourism in Kenya is well spread all over the country, with most parts mainly offering nature-based tourism experiences. In order to successfully manage and market the products, there is need to undertake mapping of tourism resources within the Country.

IFITTtalk@Nairobi 2018 is a capacity building workshop that will present ways of identifying and visualizing market trends, patterns, opportunities and threats which otherwise may not be possible with data on paper and in tabular formats, for sustainable planning, marketing and management. GIS technology is considered as the appropriate platform for such a system because it can integrate both qualitative and quantitative information, and can provide a visual display of results thus permitting an easy and efficient appraisal of results, and help to communicate information to all interested parties including customers from all over the world.


The sub-themes are:

  • Application of GIS in Tourism Development and Research
  • Application of GIS in Tourism Planning
  • Application of GIS in Tourism Marketing
  • Application of GIS in Wildlife Management
  • Application of GIS in Hospitality Management
  • Application of GIS in Tours and Travel

IFITTtalk@Nairobi 2018 is being organized in collaboration with the following organisations from industry and academia:

  • The Ministry of Tourism
  • Kenya Tourism Board (KTB)
  • Kenyatta International Conference Centre (KICC)
  • Kenya Association of Hotel Keepers and Caterers (KAHC)
  • Kenya Association of Tour Operators (KATO)
  • Esriea
  • KWS
  • Women in GIS